Star Sports launches 'Subtitle feed' for hearing impaired

Star Sports has launched a ‘Subtitled Feed’ for the hearing impaired.

The new innovative feature will provide live match commentary subtitles, catering to the needs of differently-abled fans.

To celebrate 15 years of MS Dhoni in IPL and the launch of the landmark initiative, Star Sports launched a promo that brings out the love that all fans have for MS Dhoni. Viewers can now experience the ‘Shor’ that comes along while watching their favourite cricketers like MS Dhoni, who has transcended the ideology of just being a player, but now an emotion.

The promo:

The promo film showcases fans of MS Dhoni chanting his name in a packed stadium, showcasing the passion and emotion he can bring out among cricket aficionados. This has become an emotion that has been seen time and time again in the IPL, and this season all kinds of fans can experience every second of ‘Thala’s adrenaline-pumping moments differently on television, drawing them closer to their favourite player.

Star Sports Spokesperson, said, "Star Sports has always been at the forefront of revolutionising the viewing experience for fans. We are proud to introduce the subtitled feed, a ground-breaking technology that aims to make the excitement of the IPL 2023 accessible to everyone, including differently-abled fans. By providing live subtitles of commentary, the innovative feed ensures that no one is left out of the action that only the IPL can bring. With this latest technological advancement, we are bringing fans closer to the game, allowing them to experience the ‘Shor’ of the IPL like never before."

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