Spikes Asia has announced the shortlists for two new categories on Friday. Seven more nominations from India have made it to the list, taking the total number of shortlists from India to 128.
After the revelation of 121 shortlists from India in Spikes Asia’s 19 categories, there have been 7 more new shortlists from the country in two categories -Design and Mobile.
The new shortlists announced from India are:
Design
|
Serial Number
|
Title
|
Brand
|
Product/Service
|
Entrant
|
Subcategory
|
|
1
|
A Silent Frown
|
Charlie Chaplin Museum Foundation
|
Charlie Chaplin Museum Foundation
|
DDB Mudra
|
Books
|
|
2
|
A Silent Frown
|
Charlie Chaplin Museum Foundation
|
Charlie Chaplin Museum Foundation
|
DDB Mudra
|
Publications and Brand Collateral
|
|
3
|
The Missing Chapter
|
Whisper
|
Sanitary napkins
|
Leo Burnett
|
Posters
|
|
4
|
The Killer Pack
|
Maxx Flash
|
Maxx Flash mosquito repellent coil
|
VMLY&R
|
Beauty/ Healthcare
|
|
5
|
The Killer Pack
|
Maxx Flash
|
Maxx Flash mosquito repellent coil
|
VMLY&R
|
Environmental/ Social impact
|
|
6
|
The Killer Pack
|
Maxx Flash
|
Maxx Flash mosquito repellent coil
|
VMLY&R
|
Innovative solutions
|
Mobile
|
Serial Number
|
Title
|
Brand
|
Product/Service
|
Entrant
|
Sub-category
|
|
1
|
The Responsible Manhole
|
TVS Motor Company
|
TVS Motor Company
|
Dentsu Creative
|
Connected Devices/ Wearables
|
It is to be noted that the shortlists are yet to be announced for the categories of Glass: The Award for Change and Integrated.
Here is the category-wise breakup of shortlists from India for Spikes Asia’s 38th edition:
|
Serial Number
|
Category
|
Number of Shortlists from India (Agency wise breakup)
|
|
1
|
Brand Experience and Activation
|
15 (BBDO- 4, VMLY&R- 5, Leo Burnett- 3, Ogilvy- 2, Lowe Lintas-1)
|
|
2
|
Creative Commerce
|
5 (McCann India- 3, VMLY&R Commerce- 2)
|
|
3
|
Creative Data
|
3 (Leo Burnett- 2, Ogilvy- 1)
|
|
4
|
Creative Effectiveness
|
4 (DDB Mudra- 2, Lowe Lintas- 1, BBDO India- 1)
|
|
5
|
Design
|
6 (VMLY&R- 3, DDB Mudra- 2, Leo Burnett- 1)
|
|
6
|
Digital Craft
|
3 (Ogilvy- 2, Dentsu Creative- 1)
|
|
7
|
Direct
|
11 (Kinnect-FCB India- 3, Ogilvy- 2, McCann India- 2, FCB India- 1, Leo Burnett- 1, DDB Mudra- 1, BBDO- 1)
|
|
8
|
Entertainment
|
2 (Dentsu Creative- 2)
|
|
9
|
Film
|
16 (Law & Kenneth Saatchi & Saatchi- 5, The Womb Communications- 4, Leo Burnett- 4, Creativeland Digital Technologies- 1, Wunderman Thompson- 1, MullenLowe Lintas- 1)
|
|
10
|
Film Craft
|
2 (Weiden+ Kennedy- 1, Brand David Communications- 1)
|
|
11
|
Glass: The Award for Change
|
To be announced
|
|
12
|
Healthcare
|
10 (Leo Burnett- 5, VMLY&R- 3, Ogilvy- 1, LoweLintas- 1)
|
|
13
|
Industry Craft
|
3 (Leo Burnett-2, DDB Mudra- 1)
|
|
14
|
Innovation
|
2 (Dentsu Creative- 1, VMLY&R- 1)
|
|
15
|
Integrated
|
To be announced
|
|
16
|
Media
|
10 (FCB- 2, Kinnect- 2, Ogilvy- 2, Dentsu Creative- 1, Leo Burnett- 1, BBDO- 1, LoweLintas- 1)
|
|
17
|
Mobile
|
1 (Dentsu Creative- 1)
|
|
18
|
Music
|
None from India
|
|
19
|
Outdoor
|
6 (VMLY&R- 3, Leo Burnett- 1, McCann India- 1, LoweLintas- 1)
|
|
20
|
PR
|
8 (Kinnect-FCB India- 3, FCB India- 2, Leo Burnett- 1, VMLY&R- 1, Dentsu Creative- 1)
|
|
21
|
Print and Publishing
|
2 (DDB Mudra Group- 2)
|
|
22
|
Radio and Audio
|
None from India
|
|
23
|
Social and Influencer
|
11 (Kinnect-FCB India- 4, Ogilvy- 2, FCB India- 1, Leo Burnett- 2, DDB Mudra- 1, Dentsu Creative- 1)
|
|
24
|
Strategy and Effectiveness
|
8 (BBDO India- 3, Leo Burnett- 3, PepsiCo India- 1, VMLY&R Commerce- 1)
|
With this, the total shortlists for Spikes Asia from India now stands at 128 across 22 categories.
The Gold, Silver and Bronze winners will be announced on Tuesday, March 7, followed by the Grand Prix and Special Award winners on Thursday, March 9.
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