Shyam Steel, the producer and manufacturer of primary TMT bars, has announced its association with IPL franchise Lucknow Super Giants as its principal sponsor.
The association is aimed at helping Shyam Steel to enhance its brand and business presence across the HSM markets and nationally.
The sixteenth edition of Indian Premier League is set to begin from March 31, 2023, at Narendra Modi Stadium, Ahmedabad.
As part of the association, the players and official members of Lucknow Super Giants team will be sporting the Shyam Steel logo on the back of the official match day jersey. The logo will also be visible during the on-ground matches of the franchise.
The brand will have the right to use player images and team logo for internal use and promotional purposes. The association will also be amplified across, print, outdoor, television, digital and social media platforms which will run through the entire duration of the tournament. The duration of the association is three years.
The brand has also planned a series of activations across digital and traditional platforms to grow stakeholder engagement and brand recall.
Lalit Beriwala, Director, Shyam Steel Industries, said, “We are very proud to associate ourselves with one of the most popular franchise, Lucknow Super Giants. The team is the perfect amalgamation of talent, experience and enthusiasm. India is a cricket frenzy nation, and this partnership will help us to build a high brand recall amongst our target audience nationally. Uttar Pradesh is a key market for us as it serves as our gateway to the North Indian markets, and we hope this association creates a positive impact in the region. We look forward to a very successful season for both the brands.”
Colonel Vinod Bisht, CEO RPSG Sports, said, “We are absolutely delighted to be entering into a long-term partnership with an esteemed brand like Shyam Steel. There is a lot of positive synergy between the brand and the franchise, and we look forward to working with them in this prestigious tournament.”