Royal Challengers Bangalore announced an exclusive partnership with Viacom18, the digital rights holder of the IPL and global rights holder of the WPL. The digital-first association will offer fans exclusive access to engaging content across the franchise’s men’s and women’s T20 campaigns on JioCinema.
JioCinema users will have access to a wide variety of content, including exclusive interviews with the players including Virat Kohli, Faf Du Plessis, Dinesh Karthik, Smriti Mandhana, Ellyse Perry, training sessions, team bonding sessions, lifestyle content through RCB’s originals RCB Bold Diaries, RCB Game Day, RCB Insider, and RCB 12th Man.
RCB has expanded their fan engagement gamut beyond the field, including a subscription-based fitness on-demand product, an exclusive range of mocktail pre-mixes, and plant-based meat, among others.
On digital platforms, RCB has been among the top 10 sports teams in the world in terms of social media engagement and popularity on YouTube, said Viacom18.
Rajesh Menon, Head and Vice-President of Royal Challengers Bangalore, said, “At RCB, we value the power of digital and take great pride in being India’s most popular and most engaged sports team on digital platforms. Our continued belief in digital and Viacom18’s unprecedented offerings through JioCinema form a synergy that will transform the landscape of sports viewing and elevate the way we interact with fans.”
“We aim to be a one-stop shop for cricket fans by giving them a whole new perspective for all things TATA IPL through our digital proposition on JioCinema,” said Viacom18 Head of Strategy and Partnerships Hursh Shrivastava. “Royal Challengers Bangalore are one of the top-most digitally engaged cricket teams in the world and this partnership will strengthen their position further by taking their content to a wider audience through JioCinema.”
At the start of 2023, Viacom18 unveiled a slew of original content featuring T20 players Suresh Raina, Chris Gayle, Anil Kumble, Robin Uthappa, RP Singh, Parthiv Patel, Pragyan Ojha, and Aakash Chopra.