Priyanka Sethi has joined Haier India Appliances as Head of Marketing.
With over 15 years of experience in marketing and brand management across B2C and B2B brands, she will be responsible for developing and implementing marketing strategies that will drive growth and increase market share for Haier India Appliances.
She will also be responsible for strengthening the brand's positioning and enhancing its customer engagement.
With Sethi’s appointment, the brand aims to take its marketing strategies to new heights and strengthen its position as a home appliance brand in India. She will be responsible for spearheading Haier’s brand image, conceptualising growth strategies, strengthening the product narrative, increasing demand for product offerings, and engaging collaboratively to deliver 360-degree integrated marketing solutions.
In the past, Sethi has held leadership positions with Panasonic, Discovery, and NEC Corporation India.