OnePlus, the global technology brand, has announced a strategic partnership with JioCinema for the upcoming season of the Indian Premier League.
The latest collaboration will offer OnePlus TV users access to JioCinema’s library of international and regional content, particularly its portfolio of sports content which includes the ongoing Women’s Premier League and Indian Premier League 2023.
The partnership is also aimed at strengthening JioCinema’s viewership in India, tapping into OnePlus’ smart TV user community.
OnePlus TV users will be able to access a host of features while watching the IPL on JioCinema, such as 4K streaming, multi-cam presentation, and 12 different languages across 16 unique feeds.
A senior spokesperson from OnePlus India shared, “Since the introduction of the first OnePlus TV in 2019, we have emerged among the leading smart TV brands in the country. This rapid success is a result of our dedication to provide an unparalleled, immersive smart TV experience to our community. The partnership with JioCinema will further elevate this effort and help provide our users access to incredible content curated across genres and languages, bringing them a true entertainment package.”
“We are delighted to partner with OnePlus offering the best sports action including the inaugural edition of TATA WPL and the upcoming season of TATA IPL as it is a step ahead in our journey to build accessibility to world-class offerings for fans,” said a Viacom18 spokesperson. “OnePlus TV consumers will be able to enjoy an unmatched live sport viewing experience on JioCinema and will unlock a different level of match viewing excitement giving them a great degree of control over how they prefer watching their favourite sport.”