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Noise partners with WPL 2023 as associate sponsor; launches ad film with Taapsee Pannu

The film depicts the brand’s ethos of breaking stereotypes by listening to the noise within

Click on the image to watch the TVC

Noise, the lifestyle tech brand, has become the associate sponsor for the Women’s Premier League.

As an associate partner for Women’s IPL 2023, Noise will run their film ‘Transform like Taapsee’, featuring Taapsee Pannu.

The film depicts the brand’s core ethos of breaking stereotypes by listening to the noise within and showcasing the brand’s love and support towards the team, truly exemplifying the grit and determination it takes to make it big.

The film will be aired during all 22 matches on connected TV and linear SD+HD channels including Sports 18 and Jio Cinema.

Gaurav Khatri, Co-Founder of Noise, said, “At Noise have always aimed at creating a brand that resonates with the young Indian audience and what resonates with them better than cricket? Women in cricket perfectly exemplify our brand’s core philosophy of listening to the noise within. At Noise, we are proud to join in the celebration of Women’s IPL 2023 and we are certain our young audience will relate to it while they indulge in the upcoming cricket series.”

Starring Taapsee Pannu, the film resonates with the women dominating the world of cricket as it highlights the story of the choices she has made in her life, equating those with being a Noisemaker. It brings to light how Tapsee decided to go against all odds and listen to the Noise within, like the women in blue.

The film calls out the brand’s determination to encourage the youth and women to listen to the noise within. It further highlights its support towards the women dominating the world of cricket.

The film:

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