Fashion footwear retailer Metro Brands has appointed Deepika Deepti as Senior Vice-President Marketing.
Deepti will work alongside leaders Farah Malik Bhanji, Managing Director and Nissan Joseph, CEO of the footwear brand to spearhead the company’s marketing mandate.
She brings to the business 18-years of experience with the retail industry and has been known for building brands.
At Metro Brands, Deepti will help steer the company through its vision of being a leading new-age Indian footwear retailer with a strong omni-channel presence across the country by strategically strengthening the brand portfolio.
Her understanding of product, business acumen and skills of the new age marketing tools, like social and digital, collaborations with celebrities like Ranveer Singh, Pharrell Williams, Stan Smith led to her biggest wins at adidas by leading the sneaker culture revolution in India with adidas Originals.
Prior to joining Metro Brands, Deepti was CEO and Chief Marketing Officer at Camp SMA and worked with brands like Veg Non-Veg as well as the contemporary luxury clothing brand Bhaane (2020-21), where she played an integral part in expediting growth of e-com at bhaane.com.
As Former Director Brand Activation, Emerging Markets at adidas, her trophy brands during her stint included adidas Originals, Yeezy, Statement and Neo across India and emerging markets.
“It is an honor to be part of a celebrated legacy company like Metro that has stood the test of time. In my current role here, I look forward to upholding and elevating the company’s many brands by building cultural relevance and value for each of them. My focus will be to keep pace with marketing innovations and continue to build brand aspiration,” Deepti said.