Jio has appointed Wieden and Kennedy India as the creative agency for its 5G business.
W+K said that it will be playing a key role in creating transformational experiences through 5G for individuals, homes and businesses as Jio True 5G ushers in a new era of technology.
In October last year, Akash M Ambani, Chairman, Reliance Jio Infocomm, announced the launch of Jio True 5G services. In the last four months, Jio True 5G has reached 304 cities and is rolling out 5G at a rapid pace, with a pan-India 5G coverage expected to be completed by December 2023.
Ayesha Ghosh, President, W+K India, said, “Jio True 5G is going to be a game-changer and W+K India couldn’t have asked for a more influential brand to begin our Mumbai chapter with. We are blown away by all that we’ve heard and experienced of True 5G and now it’s upto us to communicate the enormity of what it means to the country; its people and its economy.”
Santosh Paddy, CCO, W+K India, said, "Jio True 5G has a massive vision to digitally transform India. W+K is the chosen one to take this exciting narrative to 1.4 billion Indians and we are so looking forward to giving it our best and partake in the transformation journey for our country".
Jio Spokesperson said, “We are delighted to have W+K on this journey with Jio, where we once again create the most advanced network anywhere in the world, for Indians and by Indians. W+K has a history of powering transformation of brands and stories. We are certain that our partnership will bring to life Jio’s vision of transforming India into a Digital Society, with care”.