Swiggy, the on-demand convenience platform, has announced the integration of Dineout offerings on Swiggy for all its users through its new campaign.
With this, Swiggy users can avail free access of up to 40% flat off at 18,000+ premium restaurants across 24 cities in India. With this integration, the customers will get the convenience for all things food - dining out, food delivery, groceries, and more on the app.
Swiggy launched the Dineout option on the app with their latest campaign ‘Dineout Ab Swiggy Par’. The two ads feature Farhan Akhtar and Shibani Dandekar - in different scenarios with a sweet banter between the two.
The first film is a classic misunderstanding among couples where Shibani feels that Farhan never listens to her as she wants to go out and dine while Farhan, on the other hand, says they should Swiggy it (often referred to ordering in). The banter continues until the chauffeur clears the confusion and supports Farhan to reveal the Dineout option on Swiggy.
In another film titled ‘Farhan doesn’t need fans anymore’, Farhan and Shibani are seen at a restaurant with Farhan happy about getting a huge discount on the bill. When Shibani asks how, Farhan chooses to boast that the owner of the restaurant is a big fan of his. His prank is revealed when a restaurant waiter walks in and congratulates them for enjoying the discount through Swiggy Dineout.
Through this campaign, Swiggy Dineout intends to break the perception of Swiggy as only a food delivery app, by introduction of dine out options and offers on the app henceforth.
Ashish Lingamneni, Swiggy Dineout’s VP Marketing, said, “Our primary goal with this campaign was to make Swiggy part of our users' dining out rituals and vocabulary as well. We are building Swiggy Dineout as an exploration and payment platform for dining out, and providing users another dimension of the unparalleled convenience that Swiggy strives to continuously deliver on. Through this entertaining campaign, with Farhan and Shibani Akthar, we are confident of making a strong mark in the dining out category.”
Ashish Khazanchi, Managing Partner, Enormous, said, "We are delighted to associate with Swiggy and partner them in this exciting journey. Swiggy has forever been a flagbearer for food delivery at home, and is now going to offer dine out services too. We believe that there is substantial potential in the category and our goal was to make Swiggy Dineout stake a claim in the minds of its customers in the space. Farhan and Shibani Akhtar were fabulous to work with and their natural charisma is there for all to see. We have tried to add an element of intrigue to both the films, leading up to the eventual revelation of the new brand offering.”