Fragrance brand, ITC Engage has released a new campaign - ‘Engage Suddenly’, for its range of pocket perfumes.
The new campaign celebrates the spontaneous moments of playful chemistry amongst Gen Z and the need to always be ready to ‘Engage Suddenly’.
Conceptualised by Ogilvy, the new Engage Pocket Perfumes TVC showcases a serendipitous yet instant connection between a young boy and girl. In a slice of life narrative, the film presents a sudden moment with an unconventional first-meet twist.
Set in a youth hangout spot of an amusement park, Engage, presents a narrative based on this sudden attraction between young adults that many can identify with.
The TVC directed by Vinil Mathew is complemented by a soundtrack, which accentuates the feel of the moment and relays the spontaneous moment of attraction between the two protagonists.
Sameer Satpathy, Divisional Chief Executive, Personal Care Products Business, ITC, said, “Sudden moments of playful chemistry are what makes life beautiful and special. Engage pocket Perfumes’ latest campaign brings to bear these engaging moments that need one to be ready anytime, anywhere. As a trendsetter for fragrance grooming needs for young India, Engage Pocket Perfumes encourage individuals to embrace spontaneity and celebrate the magic of unexpected sudden moments, with a fresh and fragrant spritz on-the-go!”