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DD Freedish revenue from MPEG-2 slots for FY24 up 66% to Rs 1,071 crore

Prasar Bharati sold a total of 65 slots during the 67th e-auction which ran for eight straight days

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BestMediaInfo Bureau
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DD Freedish revenue from MPEG-2 slots for FY24 up 66% to Rs 1,071 crore

The revised methodology for e-auction of DD Freedish slots has done wonders for Prasar Bharati as the pubcaster earned record revenue from the 67th e-auction that concluded on Monday.

While the fierce bidding for each slot spanning eight days made many broadcasters shell out more than double what they spent last year, the pubcaster’s total revenue jumped 66% to Rs 1,071 crore from selling 65 MPEG-2 slots.

Also Read: DD Freedish auction closes; India TV, Good News Today and Bharat24 pick slots

Last year, Prasar Bharati earned Rs 645 crore from the allotment of 59 MPEG-2 slots which was 12% less than the previous year’s revenue of Rs 734 crore.

Also Read: Times Now Navbharat, Aaj Tak and News Nation buy DD Freedish slots

Here is the list of successful bidders at the 67th e-auction of MPEG-2 slots:

Channel

Bid amount (crore)

Bucket/ round

Genre

Manoranjan Grand

17.1

A+ (Round 1)

GEC (Hindi)

Manoranjan TV

17.8

A+ (Round 1)

GEC (Hindi)

Shemaroo TV

17.7

A+ (Round 1)

GEC (Hindi)

The Q

17.9

A+ (Round 1)

GEC (Hindi)

Dangal

17.7

A+ (Round 1)

GEC (Hindi)

Big Magic

17.65

A+ (Round 1)

GEC (Hindi)

Ashirwad

17

A+ (Round 2)

GEC (Hindi)

Dangal 2

16.8

A+ (Round 2)

GEC (Hindi)

Shemaroo Umang

16.65

A+ (Round 2)

GEC (Hindi)

Nazara

16.6

A+ (Round 2)

GEC (Hindi)

Ishara

16.75

A+ (Round 2)

GEC (Hindi)

B4U Kadak

16.15

A (Round 1)

Movies (Hindi)

Star Utsav Movies

16.9

A (Round 1)

Movies (Hindi

B4U Movies

17.55

A (Round 1)

Movies (Hindi)

Colors Cineplex Superhits

17.35

A (Round 1)

Movies (Hindi)

B4u Dhamaka Movies

17.35

A (Round 1)

Movies (Hindi)

Zee Anmol Cinema

24.05

A (Round 1)

Movies (Hindi)

Sony Wah

20.25

A (Round 2)

Movies (Hindi)

Star Thrill

17.85

A (Round 2)

Movies (Hindi)

Colors Cineplex Bollywood

17.5

A (Round 2)

Movies (Hindi)

Manoranian Prime

16.7

A (Round 2)

Movies (Hindi)

ABZY Movies

16.7

A (Round 2)

Movies (Hindi)

Goldmines

16.9

A (Round 2)

Movies (Hindi)

Goldmines Hindi

17.05

A (Round 2)

Movies (Hindi)

Sports 18 TV

17

B (Round 1)

Sports

Mtv Beats

17.5

B (Round 1)

Music

Zee Biskope

21.1

B (Round 1)

Bhoipuri

Mastii

20.25

B (Round 1)

Music

Big Ganga

16.65

B (Round 1)

Bhoipuri

Zing

17.2

B (Round 1)

Music

News 18 India

19.85

C (Round 1)

News (Hindi)

R Bharat

16.55

C (Round 1)

News (Hindi)

TV 9 Bharat Varsh

14.55

C (Round 1)

News (Hindi)

Zee News

15.5

C (Round 1)

News (Hindi)

NDTV

16.55

C (Round 1)

News (Hindi)

ABP News

17.1

C (Round 1)

News (Hindi)

Zee Chitramandir

13.4

D (Round 1)

Marathi

Zee Punjabi

12.35

D (Round 1)

Punjabi

Fakth Marathi

12.65

D (Round 1)

Marathi

Shemaroo Marathi

13

D (Round 1)

Marathi

Manoranian Movies

13.4

D (Round 1)

Punjabi

Sanskar

14.6

D (Round 1)

Devotional

Sun Marathi

15.5

D (Round 1)

Marathi

Russia Today

16

D (Round 1)

Foreign

Popular TV

3.05

R1 (Round 1)

Regional

Show Box

17.05

B (Round 2)

Music

Dil Se

17.05

B (Round 2)

Music

Filamchi Bhojpuri

16.7

B (Round 2)

Bhojpuri

Goldmines hindi

15

A (Round 3)

Movies

Aastha

15.05

D (Round 3)

Devotional

Times Now Navbharat

15.15

C (Round 3)

News (Hindi)

Dhinchaak 2

15.35

A (Round 3)

Movies

B4U Bhojouri

15.05

B (Round 3)

Bhojpuri

Bhojpuri cinema

15.1

B (Round 3)

Bhojpuri

News Nation

15.05

C (Round 3)

News (Hindi)

Aaj Tak

15.1

C (Round 3)

News (Hindi)

9XM

15.2

B (Round 3)

Music

Movie Plus

15.2

A (Round 3)

Movie

Bflix

18.7

A (Round 3)

Movie

Enterr10

17

A (Round 3)

Movie

ABZY Cool

16

A (Round 3)

Movie

Sun Marathi

18.5

D (Round 3)

Regional

India TV

18.65

C (Round 3)

News (Hindi)

Good News Today

17.9

C (Round 3)

News (Hindi)

Bharat24

17.15

C (Round 3)

News (Hindi)

Total

1071.65

   

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DD Freedish e-auction MPEG-2 Prasar Bharati auction MPEG-2 slot
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