Contlo launches brand contextual Generative AI model

Contlo, the AI native marketing platform, has launched its Brand AI Model to help businesses in building their own customisable Generative AI model.

As per it, their AI model will allow businesses to create hyper-personalised marketing activities across various customer touchpoints.

In order to set up their Brand AI Model, businesses initially need to input a combination of details such as their brand's narrative, identity, design language, tone, and aesthetic attributes that reflect their brand. This enables the AI model to understand the brand and create personalised marketing strategies and activities - such as writing copies, creative generation for social media etc., generative customer journeys and campaigns based on autonomous segmentation.

Leveraging deep learning and foundational models, Brand AI Model learns through the self-improving feedback loop, continuously refining its understanding of the brand - creating a flywheel of improved marketing activities and outcomes. 

Ishaan Bhola, Co-founder and CEO of Contlo, stated, “Marketing automation as we know it today has failed to deliver on its promise. At Contlo, we are building the world's foremost Marketing AGI company by creating breakthroughs in foundationally important AI technologies. We believe every brand in the world will be powered by their own Brand AI Model, and we are enabling that future of democratising AI for marketing. We are disrupting the field of marketing automation by creating a new category of Autonomous Generative Marketing.”

Contlo's Brand AI Model reimagines "Segment of One" by introducing generative customer journeys. The platform has the capability to produce self-creating customer journeys, schedule email, and SMS campaigns based on dynamic user actions, and conduct real-time experiments to determine the most effective creatives and copy.

Info@BestMediaInfo.com