Colors Cineplex is going to present the world television premiere of 'Drishyam 2' movie.
The movie premiere is co-presented by Kia Motors, co-powered by Cadbury Fuse, special partner Club Mahindra and Parle Smoodh Lassi in association with Ramdev Strong Hing and Acko General Insurance.
The movie premieres on Colors Cineplex on Saturday, March 25, 2023 at 8 pm.
Produced by Panorama Studios, Viacom18 Studios, and T-Series Films, this sequel to the 2015 hit 'Drishyam' boasts an A-list cast, including the likes of Ajay Devgn, Akshaye Khanna, Tabu, Shriya Saran and others.
Directed by Abhishek Pathak, the film traces the turmoil that erupts in the Salgaonkar family after a homicide case opens and wreaks havoc in the lives of its family members living in Goa.
The sequel of the movie captures how far one can go to protect their family when an investigation for a murder case is resuscitated. Packed with suspense, drama, and unexpected twists, 'Drishyam 2' is sure to leave the audience mesmerised and eager for more.
Devgn said, “With the premiere of Drishyam 2 on Colors Cineplex, the audience will get another chance to unravel the mystery and suspense that this thriller holds. It will now be accessible to a wider range of viewers across the globe. This film is not just a mere continuation of the first part, but a whole new story with unexpected twists and turns. The dramatic-suspense thriller will air on a weekend and that makes it a perfect must-watch to be enjoyed with family, especially because this one is about a man who keeps his family’s interests first. I thank the audience for their love and support for Drishyam 2's world television premiere."
Rohan Lavsi, Business Head - Hindi Movies Cluster, Viacom18, said, “Drishyam 2 revolves around a devoted family man who is willing to go to great lengths to safeguard his loved ones. We are thrilled to bring this blockbuster to the audience, having nurtured our library of acclaimed films. It is a unique family-based crime thriller that will entice the viewers with its gripping plot. With its proven success as a franchise, it's no surprise that the film has become a blockbuster hit, and we are excited to offer it to a wider audience to enjoy in the comfort of their homes.”
To promote the World Television Premium of this blockbuster movie, Colors Cineplex has planned marketing and digital activities at multiple touchpoints.
Kick-starting the campaign with on-ground activation, the dug-up roads in Mumbai will turn into suspect zones with the message 'Vijay Salgaoekar may have hidden the dead body here', taking the mystery level one notch higher.
To add a touch of realism, influencers, and comedians have been brought onboard to showcase real-life situations from the life of Vijay Salgaoekar.
The channel has designed a special Drishyam 360-degree interrogation that will engage consumers in solving the case on different digital platforms, keeping in mind the plot of the movie. Additionally, the campaign includes OOH in Mumbai and Delhi connecting with consumers at strategic locations, metro stations and train activation, and television and print plan.