ad:tech New Delhi, the marketing and media technology event, will be held on March 15-16, 2023, at The Leela Ambience Hotel, Gurgaon.
ad:tech New Delhi’s 2023 edition will bring together brands, agencies, publishers, and technology services to the conference and exhibition floor to discover the future of marketing and do business face-to-face.
This year's ad:tech will host a large pool of interested stakeholders including 120+ speakers, 6000+ marketing professionals, and 25+ sponsors and partners.
This year, ad:tech’s theme Marketing in 2023 – Driving Business Growth, focuses on increasing efficiencies in the customer journey while gearing up for economic challenges, increasing costs of tech, CAC, data and privacy.
The 2023 edition is centred on five key areas of thought leadership through five different stages.
The five stages of ad:tech are:
Each of these will focus on building efficiencies in the customer journey and contributing to business growth.
The opening Keynote Speaker Shantanu Deshpande - Bombay Shaving Company will offer a view on the dynamically shifting consumer trends, followed by Keynotes by leaders of Philips and Plum Goodness on What’s not working in marketing 2023.
Day 1, March 15, 2023, will focus on ad tech and martech conversations about omnichannel, Web 3, tech stacks, personalisation and so on.
Day 2, will shift the conversation to the new retail organisation, retail media, culture, tier 2 & 3 marketing and much more. The keynotes on this day will focus on D2C strategies, new technologies and government initiatives in this space with Shireesh Joshi, CBO of ONDC.
Jaswant Singh, Country Head, ad:tech said, “Our journey since 2011 has been all about driving growth for our clients and the marketing industry as a whole. As digital continues to emerge as the lead medium in India, we are fortunate to be playing a part in enabling this transformation. We are excited to play our part in setting the industry up for success in 2023 and beyond, and the energy and enthusiasm we've seen for ad:tech 2023 is a testament to the immense potential that lies ahead. Our role has always been to tell stories on behalf of the industry, and this year, as marketing's focus has shifted to delivering impact on business across everything, and you can see that in the conversations across our five stages.”
He further said, “We have an exciting year ahead of us with three major industry events lined up - The iMedia Brand Summit Goa, iMedia Online Retail Summit India, and iMedia Online Retail Summit South-East Asia. The response we've received so far has been overwhelming, and we are thrilled to continue the conversation beyond ad:tech through these events.”
The AdTech Stage powered by Magnite will aim at Driving Stronger Performance with focus areas on - rise of platforms, exchanges and marketplaces by brands like Magnite, Nestle, JioAds, Disney+Hotstar, and Essence Mediacom. It will also include supplier diversity in advertising and marketing with participation from notable brands like PHD, Infoedge, Teads, and Amazon Ads. Further topics of discussion at this stage will include the omnichannel approach and the future of identity.
The Martech Stage, is powered by WebEngage and will see participation from experts from brands like Narayana Health, WebEngage, Make My Trip, Home Credit, Pushnoti Ads, MediaMath, AndBeyond, to discuss topics along the lines of getting a better grip on martech and getting the most out of first-party data. Other major areas of discussion will be around tackling the common challenges of attribution and enhancing the power of personalisation to overcome the challenges of a connected digital experience.
The Culture & Creativity Stage, powered by Pushnoti, will speak to the human side of marketing and addresses a range of topics including persuading a billion faces to speak a million tongue, creating shoppable moments, human values driving trends, marketing to and with communities and fans, and more.
The Commerce Eveywhere stage will explore how retail organisations and retail media is evolving, what are the best trends in e-commerce, CAC etc. We have speakers from Lenskart, Tata Cliq, Fuel Technologies, GroupM, Zepto, Modi Naturals, Vmart etc speaking here.
The key sponsors of the event include ValueLeaf, Affle, Samsung Ads, Admattic, AdCounty, Paytm Ads, WebEngage, Globale Media, Magnite, AndBeyondMedia, Exness, GlobaleMedia, Amazon Ads, Mitgo, Adgebra, AnyTag, PubMatic, mFilterIt, Trackier, Affinity, theTradeDesk, etc., and official partners including ONDC and Arm Worldwide.
The conference will host thought leaders such as Shantanu Deshpande, CEO and Founder of Bombay Shaving Company, Akash Deep Batra, Executive Director and Head of Marketing, Growth, CX & Analytics, DBS, Ainara Kaur, Co-Founder Belora Paris, Vinay Singh, Founding Partner, Fireside Ventures, Utsav Malhotra, CEO, Noise, Vipul Gupta, Re’equil, Karthi Marshan, Ex CMO, Kotak Mahindra Bank, Shankar Prasad, Founder and CEO, Plum, Vidyut Kaul, Market Leader, Philips as keynotes. Apart from this, the audience will get insights from the likes of industry giants including Airtel, Samsung, HDFC, Web Engage, JioAds, Amazon Ads, Nestle, Spinny, Publicis Group, Starcom, Schneider Electric, Disney+Hotstar, and many more.
ad:tech New Delhi will be hosting 80+ companies across its expo floors, and the range of services stretch across various industry segments including, media, marketing, E-commerce, retail, technology services and products, etc.