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Adjust unveils monitoring and alerting solution for marketers ‘Pulse’

The new solution aims to ensure that app marketers never miss a beat with alerts allowing them to monitor key metrics and take swift, strategic action

Mobile marketing analytics suite Adjust has unveiled Pulse - a monitoring and alerting solution that empowers marketers with insights to know when to optimise their mobile campaign performance.

Pulse enables marketers to create highly customisable alerts and reduce the noise of unhelpful updates so they can immediately focus on what matters. 

“The sheer amount of data available and the constant stream of updates mobile marketers have to wade through can be overwhelming when running multiple campaigns simultaneously. It’s easy to miss essential updates amidst all the noise,” said Katie Madding, Chief Product Officer at Adjust. “Pulse is a direct result of our ongoing dialogue with our customers who want freedom and flexibility to focus on what matters. Pulse is an intuitive, automated solution that gives them the power to do more with less.” 

With Pulse, marketers can:  

  • Track the metrics that matter to them — everything from installs to retention to ad spend — to help optimise budgets and campaign performance more effectively. 
  • Customise how and when they and their teams are notified through Slack or email. 
  • Optimise alerts from the get-go with tools like built-in previews using historical data. 
  • Create alerts for multiple apps for faster setup and more holistic reporting.  

“Pulse is exactly the kind of solution the industry needs,” said Nicolas Rodriguez, Analytics Manager at Voodoo. “Being alerted quickly and efficiently in the right areas is essential to manage your budget and campaign optimisation efforts.”  

To learn more about Pulse or to request a demo, readers can visit the Adjust Pulse page.

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