Star Sports’ build-up programming to IPL 2023 saw a 62% increase over the previous year, reaching 205.6 million viewers, as per the broadcaster’s claims based on BARC data.
The total number of minutes watched have increased by 142% compared to last year, touching 21.5 billion minutes. In fact, the viewership (in million) and consumption (in billion minutes) of IPL Build-up programming is highest in the last three years, as per the channel.
The Star Sports Network celebrated 15 years of IPL with various programming initiatives which served fans exclusive content about their favourite teams and players (past and present).
With shows like Incredible Star Cast, Stars on Star, Incredible Awards: 15 Years of IPL, Game Plan, Cricket Countdown and IPL Heroes, fans have had a diverse offering of shows available on Star Sports.
The focus on fans and customised offering of content continues into the tournament with the most watched Cricket show in India – Cricket Live – returning for IPL 2023 along with other shows such as Match Point, Game Plan, Cricket Countdown continuing through the course of the tournament.
Star Sports has also partnered with Rajasthan Royals, Punjab Kings, Kolkata Knight Riders and Lucknow Super Giants to produce franchise-based shows which seek to drive fandom for the team and increase their affinity.