Bhojpuri channel Zee Biskope is playing cupid this year on Valentine’s Day by launching: ‘Biskope Milayi Jodi’.
The campaign provides an avenue to Zee Biskope fans to explore the power of their love for their favourite stars. It rejoices the emotion of fandom that viewers share for Zee Biskope which can win them a date with their beloved movie stars.
The brand has roped in Bhojiwood’s teen heartthrobs Anara Gupta and Nisar Khan for this campaign. Khan started his career winning a dance reality show and since then established himself not just as an accomplished dancer but even a successful actor with movies like Shiv Rakshak and Sawanriya Mohe Rang De pairing with Bhojiwood’s leading ladies.
Considered as the young hunk of Bhojiwood, Khan’s prowess has bagged him multiple awards including Best Debutant and Handsome Hero and Most Stylish Hero awards.
Gupta, on the other hand, has some big Bhojpuri titles to her credit while also venturing into Bhojpuri web series. She has been honoured with UP Ratan award, Naari Shashaktikaran award and Best Actress award at Jharkhand International Film Festival.
The duo will not only add glamour to the initiative but even drive response given their popularity especially among the young audience.
‘Biskope Milaye Jodi’ will invite viewers to share a video where they pitch on why they should be selected as the Biskope’s biggest fan and hence win a date with their favourite stars Nisar Khan and Anara Gupta.
Viewers need to share the video on Zee Biskope’s WhatsApp number 8563856302 within Feb 14. Two of the best pitches – one from a male and one from a female will win a chance to fly to Mumbai for a date with Nisar and Anara.
Winners will be announced on Feb 19 between 6 – 9 pm on Zee Biskope featuring their winning videos along with a selected few whose pitches have been impressive. The dating experience of the winners will also be televised on Zee Biskope on February 26 between 6 – 9 pm.
Samrat Ghosh, Chief Cluster Officer – East, Zee Entertainment Enterprises, said, “Zee Biskope has always given originality to Bhojiwood while riding on the pinnacle of consumer-centrism. Including a unique content marketing campaign like 'Biskope Milaye Jodi' in our Valentine’s Day presentation broadens horizons and provides fans with a comprehensive experience that extends beyond TV screens. Such topical and thematic consumer engagements foster greater involvement and meaningful brand association among viewers. This curating principle also extends to our esteemed partners, who may avail such innovative and engaging efforts to reach their audience.”
Amarpreet Singh Saini, Chief Channel Officer, Bhojpuri Cluster, ZEEL, said, “The success of the last two VDay initiatives: Labhlitis Messiah and Love Dangal have been credited to the fact that they gave viewers an opportunity to experience the brand and thereby develop brand love. This year is no exception. It will rather multiply the enriching experience with the rare opportunity to date a celebrity. The effort is to reduce the gap between viewers and their entertainment screens such that they feel ownership in being a part of our journey. We will remain committed to expanding category-first entertainment solutions that are innovative, consumer-focused, and unique.”