Wunderman Thompson India has won the strategy and creative mandate for Škoda, the Czech automobile manufacturer, for a tenure of 3 years.
The mandate was bagged following a multi-agency pitch, and the account will be led and operated out of Wunderman Thompson’s Mumbai office.
The challenge put before Wunderman Thompson was to present their POV on Skoda’s after sales services. The agency said, “Harnessing our data and tech capabilities, we worked hard to understand culture trend and engaged in consumer immersions to present solutions for the brand.”
Tarun Jha, Head of Marketing, Škoda Auto India, said, “Škoda is at a very critical milestone of its journey in India. As we gear up for the next phase of our growth with our India 2.0 strategy, we wanted a partner who will ride with us and add value to our business. With Wunderman Thompson’s experience in auto category and enthusiasm to build distinctive narratives, we are hopeful that journey will be successful.”
Anurag Tandon, SVP and Managing Partner, Wunderman Thompson, Mumbai, said, “Škoda is a legacy brand that has won the hearts and loyalty of car lovers in India over the last 2 decades, offering luxury, accessibility and reliability. On the back of new product launches and network expansion with a laser-sharp focus on customer satisfaction, the brand is a on an accelerated growth path. We couldn’t be more excited to partner the brand at this exciting juncture to provide business solutions and drive growth for Skoda.”