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Sony Pictures Networks India bags broadcast rights for Davis Cup

The network has bagged the broadcast rights for a period of two years

Sony Pictures Networks India has acquired the media rights to broadcast Davis Cup in India for two years between 2023 and 2024.

The deal was facilitated by Sportfive – the global sports media rights agency.

Following the television and digital rights deal, the broadcaster will televise Davis Cup on its sports channels across the Indian subcontinent, including Afghanistan, Bangladesh, Bhutan, Nepal, Maldives, Pakistan, and Sri Lanka and will also be available to live-stream on their OTT platform, SonyLIV. 

Live coverage of Davis Cup 2023 will be available on Sony Sports Network channels as well as livestreamed on SonyLIV starting February 3, 2023.

As part of the deal, the broadcaster will telecast the qualifiers and finals of the 2023 and 2024 seasons, respectively.

With a 110-year history, the Davis Cup, also known as the 'World Cup of Tennis', has witnessed participation from 135+ nations. Annually the tournament also witnesses participation of 144+ players. Some of the most successful teams in the tournament's history are USA with 32 titles and Australia with 28.    

The Qualifiers of the 111th iteration of the prestigious cup will be played between men’s tennis teams from 24 countries. The Qualifiers will include four singles and one doubles match in a home-and-away format. The qualifiers will then face 2022’s finalists, Canada and Australia, along with the wild cards Italy and Spain.

Rajesh Kaul, Chief Revenue Officer - Distribution and International Business and Head - Sports Cluster, Sony Pictures Networks India, said, “With the addition of the Davis Cup, we are happy to include another prestigious tournament to our extensive tennis portfolio that includes Australian Open, Roland Garros and the US Open. Our consistent efforts to grow the tennis viewership base in India, has led to a considerable increase in reach for all three grand slams in our portfolio.”

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