Red FM has announced its new campaign, Meme Machao. The contest began on February 20, to hunt India’s biggest meme star.
The campaign will run in 12 cities of Rajasthan, Uttar Pradesh, Madhya Pradesh, Bihar, and Kolkata in four phases. The jury will judge the shortlisted contestants from every region.
The meme mentors/jury includes India’s top meme owners like Suril Jain of Trolls Official, Neel Shah of Log Kya Sochenge, Rohit Goyal of Adult Society, Archit Madan of The Indian Sarcasm and Manik Tathai, the man who created the viral age Nagar Palika meme.
The top 5 meme stars will get cash prizes and a chance to win an internship with India’s top meme pages.
Nisha Narayanan, Director and COO, RED FM and Magic FM, said, “Red FM has always been a pioneer in reflecting on what the youth wants. In the current digital era, the meme culture has escalated so quickly that it is a new visual tool for self-expression, connection, social influence, and bona fide entertainment. It takes a lot of creativity and a mind that is humorous in order to create memes. To embrace the fuel that social media runs on, we are delighted to introduce our latest campaign Meme Machao. We are looking forward to high-level participation and creativity from our listeners so they could showcase their knack for meme creation.”