Parle Agro has signed actor Kriti Sanon as the brand ambassador for Appy Fizz, the beverage brand.
As per the company, Sanon has been deemed a great fit for the apple flavored sparkling drink brand.
Recently, Appy Fizz refreshed its look and unveiled its new packaging, adding a new dimension to the brand and broadening its appeal.
With this, Sanon joins the likes of Priyanka Chopra Jonas and Jr NTR and will be the face of the brand alongside them.
Her pan-India appeal, given her popularity in both Hindi and South Indian film industries, makes her a great choice to communicate with the brand’s audience across the country.
Nadia Chauhan, Joint Managing Director and CMO, Parle Agro, said, “It is exciting to have Kriti Sanon join the Appy Fizz family. Our goal is to keep the brand relevant to its customers and to inspire them to connect with it. Kriti is a fantastic youth icon and has a lot in common with the essence of our brand, particularly in light of the recent release of Appy Fizz’s fresh style and packaging. We are hoping our consumers enjoy the new avatar and show great love for our brand’s new face.”
Sanon shared, “Appy Fizz is such a distinctive and bold brand. I am a fan of their iconic ads and the fact that I get to represent and be a part of a much-loved product makes me so happy. I’m thrilled to join my famous co-brand ambassadors too.”
Sanon will feature alongside Jr NTR in a pan-India TVC planned for Appy Fizz.