OML Entertainment, the media and entertainment agency, again collaborated with Oppo Mobiles India to create a digital film featuring actor Ranbir Kapoor for the brand’s new smartphone - The Oppo Reno 8T.
Through this launch, Oppo aims to reposition Reno 8T as a premium offering in the mid-range segment.
This time the smartphone brand deployed a promotional campaign with Kapoor, where he plays himself rather uniquely to cleverly introduce the Reno 8T.
The video which was a part of the campaign shows Kapoor tossing a fan’s phone after growing impatient while the guy was trying to click a selfie with the actor. This took the audience aback, immediately stirring a controversy where people started asking only one question - “Why did RK throw away his fan’s phone?” However, the full picture was later revealed and the mentioned viral footage appeared to be a social engineering piece to put the upcoming Oppo Reno 8T smartphone in the spotlight.
In the clarification video, Ranbir is seen to be gifting his fan an Oppo Reno 8T and asking him to be ‘A Step Above’ the rest.
After a steady stream of leaks, finally, the official teaser gives the audience a closer look at the device’s design.
To unveil the details and features of the latest Oppo Reno 8T, OML created a 40-second teaser that captures the essence of the smartphone, featuring Kapoor. RK is seen to reveal the standout features of the Reno 8T manner that definitely engages the audience with its gripping visual scenes.
The campaign was conceptualised with the objective to drive high awareness among the audience about Oppo’s latest launch on both digital and traditional mediums.
The new campaign of Reno aims to entice the audiences to ‘upgrade’ and be the first buyers of the Reno series.
Manav Parekh, Executive Creative Director, OML Entertainment, said, “Ask any creative and they’ll tell you this, having brave clients like Oppo is half the battle won. It was a great experience to work with the team and bring to life the ‘A Step Above’ campaign for Oppo Reno 8T. It is a simple idea that worked beautifully across the three phases. The main film’s narrative, its pacing, and of course, Ranbir’s delivery took it to a whole new level. Oppo is a great brand and we at OML are excited to have collaborated with them again in writing another chapter of growth.”
Damyant Singh Khanoria, CMO, Oppo India, said, “Oppo embraces non-traditional marketing ideas that are bold with a narrative that weaves our product story seamlessly. The campaign for the Oppo Reno8T hit the perfect notes. OML answered the ‘time to upgrade’ brief with an outstanding idea that used Ranbir Kapoor cleverly both as a cultural icon and a damn good actor! The scale of the earned media reach is a testimony to a campaign idea that is ‘A Step Above’.”
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