Beauty and personal care brand, Organic Harvest is presenting itself in a new avatar with actor Nimrat Kaur as the face of the campaign.
Reinstating its purpose of bringing 100% certified organic beauty products to the Indian consumer, the brand kickstarted this chapter with the launch of a new portfolio of products and a celebration of all things organic in the national capital on February 8.
With this announcement, Organic Harvest launched a new TVC featuring Kaur.
The ad film urges the consumer to think about organic as the purest natural.
Kaur said, “I have grown up with an inherent love for all things organic. Be it fresh produce straight from the farm or DIY beauty rituals, I truly believe in the power of organic ingredients for a healthy lifestyle. For me, Organic Harvest has been a trustworthy brand that has always delivered the best and purest products. I’m excited to be the face of the brand’s new campaign and TVC, showcasing its commitment to bring forth organic as the purest natural.”
The event kickstarted with a panel discussion with dermatologist Dr Kiran Sethi; Rahul Aggarwal, Founder, Organic Harvest; Sukhleen Aneja, CEO, Good Brands Co, at The Good Glamm Group and Kaur. The panel was moderated by Malini Agarwal, Co-founder, Good Creator Co and Founder, Miss Malini.
The panel had a conversation on all things organic while emphasising on the importance of organic certification that ensures the products are completely pure and potent. The discussion was followed by the actor unveiling the brand’s new range.
Aggarwal, CEO and Founder, Organic Harvest, said, “Organic Harvest was born out of the desire to bring the essence of 100% certified organic, toxin-free skincare products to the Indian beauty industry. What started as a humble dream ten years back has now transformed into an ambition—to highlight the advantage of organic as the purest natural and make Organic Harvest the go-to brand for natural beauty seekers. With this new avatar, we are all set to create only the best with our extensive product offerings and experiences that will transform the way consumers perceive the world of natural.”
Aneja added, “Organic Harvest has been offering authentic organic beauty and personal care products in India for years and even before ‘organic’ became a trend and a buzzword among consumers. I believe the brand best reflects the increasing consumer fondness for ethically sourced, potent and the purest of natural beauty care products. With this brand-new avatar, we aim to strengthen the brand’s positioning as India’s beloved, 100% certified organic beauty and personal care brand.”