Myntra has announced the appointment of actor Ranbir Kapoor as its brand ambassador.
Kapoor will be seen focusing on men’s fashion wear, in Myntra’s upcoming brand campaign slated to go live shortly.
The brand’s existing ambassador actor Kiara Advani will continue to drive awareness about the women’s western wear category.
Kapoor will be seen in the platform’s upcoming brand campaign 'Be Extraordinary Everyday’, which is aimed towards positioning it as the destination that enables people to elevate their everyday fashion and style with access to the best of branded fashion
Myntra’s association with Kapoor will help the brand tap into his popularity and national appeal. His personal style and admirable persona, is likely to build and deepen consumers’ salience with Myntra, driving conversations across metro and non-metro audiences as well as help elevate the fashion choices of his expansive fan base.
Kapoor joins an ensemble of actors - including Kiara Advani, Tamannaah Bhatia, and Vijay Deverakonda - in representing Myntra.
As part of this campaign, Myntra will also engage with top influencers from across India, to create content to connect with consumers including in non-metros.
Sunder Balasubramanian, CMO, Myntra, said, “Ranbir embodies the spirit of Myntra as a creative force shaping the world of fashion today. He is a true original, who has been a part of some of our previous brand films, and now we are thrilled to continue our collaboration officially by welcoming him as the new face of Myntra. He is not only a style icon but also an inspiration to the youth and we are looking forward to reaching out to his fan base across the country.”
Kapoor said, “Fashion continues to play a huge influence in my life. For those who know me the best, I am more of a classic and everyday ensemble kind of a man. I am absolutely honoured and delighted to be associating with Myntra. Our collaboration will enable the best of everyday fashion for my fans through the best of branded fashion made easily accessible by Myntra. Super excited for this one.”