Kingfisher Ultra has announced the launch of a new music event series called ‘Ultra
Soulflyp’ - with the aim to build immersive musical experiences.
Ultra Soulflyp aims to build immersive experiences through alternative music genres. Designed with the aim of building a community enriched by musical experiences, the music IP’s calling card will be its focus on tech-led immersive experiences soundtracked by new dance music genres.
In its first edition, it will feature a four-city launch tour with artists like DJ Lag and IAMDBB, supported by Indian acts in Bengaluru, Mumbai, Delhi and Goa, later this month.
Ultra Soulflyp’s series of launch events across India in February will offer a taste of
what the music IP has in store for music fans through the year.
It will also seek to highlight talent – local and international – and offer opportunities to young creatives and designers whose ideas navigate multiple disciplines and artforms.
“Kingfisher Ultra has been the premium brand of choice to celebrate culture and community
as well as moments of joy and togetherness. We are thrilled to be announcing
this music series and we are confident that Ultra Soulflyp will be a new milestone
in our journey. Music has always been a passion point for the youth who
are seeking authentic and newer avenues of immersive experiences with diverse
music forms and artists. We are confident that Ultra Soulflyp will become a new platform to connect the cultural dots for our communities through music,” Vikram Bahl, Chief Marketing Officer, United Breweries, said.