Jupiter has launched ad films highlighting its new feature, the ‘No-Penalty SIP’.
The feature helps customers invest worry-free.
The ad films, aimed at retail investors, emphasise the difficulties and frustrations associated with missed SIP payments and the unrealistic penalties charged over them. Momo Media has created the two-film campaign for Jupiter.
The ad films highlight the difficulties of financial management and how Jupiter can resolve them. The ‘CCTV’ film emphasises the challenges individuals face in managing multiple SIP payments while the ‘Dreams’ film illustrates how simple it is to skip SIP payments and how the saved money can be invested in pursuing one's aspirations.
Anant Sharma, Co-Founder and Creative Head of Momo Media, said, "The biggest consideration we had for this campaign was to keep it as far away from conventional online advertising as possible. One film was treated like it was leaked footage from a frustrated customer's private home, and another used editing and sound design techniques inspired by Edgar Wright films. Working with Jupiter as a client is always a great experience because they strive for originality, perfection, and unmistakable clarity in all their content. What more could an agency ask for!"
The films are directed by Shombuddha Majumdar from Momo Media, and the CCTV film was conceptualised by Aman Jain from Jupiter.