Ahead of the much-awaited launch of the second season of Prime Volleyball League,
Cake India and Hyderabad Black Hawks collaborated to organise the Hype Night event for sports fans – with the intent to bring the lovers of the game close and personal with their favourite players from the team.
The event was organised ahead of the launch of the second season of Prime Volleyball League.
What made the Hype Night special was the fact that it was a volleyball match played in complete blackout illuminated using UV and neon lights in a packed stadium with music, entertainment and action.
Actor and Hyderabad Black Hawks co-owner Vijay Deverakonda also became a part of the event.
Cake India conceptualised the entire experience creating the hype for the players, the city and the Hyderabad Black Hawks team.
Abhishek Reddy Kankanala, the Principal Owner of the Black Hawks, said, “For the launch of the second season of Prime Volleyball League, we wanted to create an experience that people will never forget. Our vision was to make our team the talk of the town. To leave a long-lasting impression, it is not enough to simply create something exciting — it needs to stand out, to resonate, to be supported by ancillary experiences, and to give a compelling reason for the audience to value it. And along with Cake India, we were able to do exactly that through Hype Night.”
Deverakonda said, “The Black Hawks is more than just another sports team. To all of us, who proudly display our Telugu heritage, it is a representative of the Telugu people, and a symbol of our spirit and strength. I will do whatever it takes to take our team and our brand to all parts of India and beyond.”
Rajika Mittra, Managing Partner, Cake India, said, “At Cake, we specialise in crafting meaningful work that is varied, exciting, and truly out-of-the-box. For our first major campaign in India, we wanted to create a unique experience and propel a certain thrill that would give wings to our ideas, and we found the perfect partner in Hyderabad Black Hawks. We created a never-before-seen experience that became the 'Hype of Hyderabad'. It was also a great example of Havas Group India's integration, as we worked with Shobiz Havas to make magic.”
Prime Volleyball League went live on February 4, 2023, it aims at unearthing young players in the country, providing them the right platform to showcase their talent while also creating a strong fan base for the sport.
The league features eight teams from Chennai, Bengaluru, Kolkata, Kochi, Hyderabad, Calicut, Ahmedabad and Mumbai will be aired on Sony Network and SonyLiv and also will be broadcasted internationally in over 100 countries on volleyballworld.tv.
Team anthem:
Anthem credit list:
Music composed and arranged: Karthik Kodakandla
Lyrics: Giridhar
Singers: Rahul Sipligunj and Mangli
Additional vocals: Karthik
Drums and percussions: Sivamani
Programming: Pavan Gandamala
Takes and conducting: Varun Nazrai
Mixing: Raam Gandikota
Final mix and mastering: Santha Sekhar (Chennai), Sai Incharge (Hyderabad)
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