Cheil India appoints Neeraj Bassi as its Chief Growth Officer

Cheil India on Monday announced the appointment of Neeraj Bassi as its Chief Growth Officer.

He will report to Carlos Limseob Chung, MD, Cheil India, and Sanjeev Jasani, COO, Cheil India.

Bassi will lead Cheil India’s business growth by adding to the roster of new clients and help in delivering work that builds on its capabilities in creative, media, data, activation, and retail.   

With more than 25 years of experience under his belt, Bassi’s expertise is in brand management, internal process transformation, and strategic management.

His career trajectory encompasses stints as Group Chief Strategy Officer with Havas and President of Planning at Ogilvy India. He has managed strategic responsibilities for brands like Cadbury’s Dairy Milk and Five Star, Voltas, Honda, HSBC, and Vistara. 

He has also previously held the position of Cheil’s Chief Strategy Officer.

Jasani said, “We are all geared up for the next chapter in Cheil India’s growth story.  We are uniquely positioned as a Business Connected Agency that offers an integrated result-oriented offering of various services to our clients. The presence of veterans like Neeraj helps us take this value proposition forward with our clients and deliver high-impact work that benefits the bottom line of our client.”

Bassi said, “Great to be back at Cheil, the agency that has always believed in creating integrated work for its clients. In my last stint, I focused on the Samsung business and was part of the team that did the big flagship launches. This time, as the head of non-Samsung business, I am looking forward to taking the learnings to other clients across mainline, digital, retail, activation, and e-Commerce. Really excited to be back in a business role after a long time.”

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