In the dynamic landscape of advertising, certain campaigns stand out for their creativity, impact, and ability to resonate with audiences. Recognising the power of such campaigns, BestMediaInfo.com has curated a list of the top seven ad campaigns of the week.
This week, BestMediaInfo.com has curated work done by PNB Housing Finance, Nutella, Lifespan, Orientbell Tiles, Apollo Tyres, Schwarzkopf Professional and HDFC Bank.
1. PNB Housing Finance campaign
PNB Housing Finance has unveiled its latest brand campaign, ‘Kuch apna karo, apne hisaab se jiyo’, which celebrates the essence of owning a home and enjoying the freedom of choice associated with it. The campaign suggests perceiving home loan instalments as an investment towards a brighter future, to nurture one’s dreams and passions.
The campaign video features a young, modern couple exploring the idea of buying a new home so that the wife can unlock their entrepreneurial aspirations, thereby embarking on a journey towards a brighter future.
2. Nutella campaign
With the Christmas season upon us, Nutella, the hazelnut cocoa spread brand of Ferrero, has continued the association with Bollywood actor Ranveer Singh to ignite the warmth of the season with the #nutellawithlove campaign.
In the digital film, Singh is seen decorating his Christmas tree and explaining how the arrival of Christmas is the time to do something special for their loved ones. He then reveals how he is set to ‘Spread the love’ with special Nutella muffins for his family. He then invites viewers to do the same by creating scrumptious recipes from Nutella.com and sharing it with their family and friends. The digital film ends with Singh adding that “as it’s Christmas, spreading Nutellicious love is a given”.
3. Lifespan campaign
Lifespan has unveiled a new TVC featuring its brand ambassador Nikhat Zareen, the celebrated Women's World Boxing Championship titleholder.
The recently launched #ResultsMatter campaign authentically portrays the journey of Zareen, who rose from obscurity to succeed at the highest levels in her sport. The campaign, as depicted in the TVC video, delivers a powerful message that goes beyond mere victory; it emphasises the importance of achieving the impossible. This achievement doesn't solely depend on determination; it also hinges on having the right fuel for one's body, a crucial aspect in any field. This is where the Lifespan plant-based protein powder range comes into play, tailored for champions and individuals striving for excellence.
4. Orientbell Tiles campaign
Orientbell Tiles is defying the trend of celebrity endorsements with its latest campaign, challenging the notion that star power defines product worth. In a departure from conventional practices, the campaign explores the age-old question: Stars or Substance?
In an age where brands often ride the celeb wave, Orientbell Tiles is flipping the script. The campaign, aptly named 100% Tiles and 0% Celebs, is not just about tiles; it's a reflection on the very essence of authenticity in advertising.
Imagine a world where the spotlight isn't stolen by A-listers, but rather, it's the craftsmanship, innovation, and quality of a product that shines through. That's the vision driving Orientbell Tiles, as they cast aside the need for celeb endorsements and focus on what truly matters to the consumer – by Making Shopping For Tiles Easier.
5. Apollo Tyres campaign
Apollo Tyres has announced the launch of a digital film series featuring the cricketer Sachin Tendulkar. Titled ‘Apollo X Sachin- The legend strikes with an Apol 10 performance’, the series offers fans a unique glimpse into Tendulkar's passion for cars and his unmatched driving skills.
The digital film series captures Tendulkar maneuvering through challenging terrains, testing Apollo Tyres, and showcasing his own driving skills. From thrilling drifts to conquering off-roading challenges, Tendulkar embodies the spirit of Apo10 performance in every frame. The videos serve as a testament to the shared values of peak performance, toughness, and reliability between Sachin Tendulkar and Apollo Tyres.
6. Schwarzkopf Professional campaign
Schwarzkopf Professional has announced the relaunch of the much sought after OSiS+ range with a campaign “Come Play with OSiS+ Everyday” starring their Hair Muse Mira Kapoor and Mane Man Jim Sarbh.
The innovative campaign, titled "Come Play with OSiS+ Everyday" is set to captivate audiences with its bold and empowering message, celebrating individuality and self-expression, and encouraging consumers to embrace the art of hairstyling. The campaign spotlights the brand’s styling range that empowers consumers to style with abandon, devoid of concerns about potential damage.
The film shows Kapoor and Sarbh infuse excitement in an otherwise monotonous day with the revamped OSiS+ range and overhaul their looks, resonating that good hair is good mood. Embracing individuality, innovation, and the endless possibilities of hairstyling, Sarbh and Kapoor personify the spirit of OSiS+.
7. HDFC Bank campaign
HDFC Bank has announced the launch of PayZapp campaign featuring actors Tiger Shroff, Prabhu Deva and Kapil Sharma.
The campaign, conceptualised by Wondrlab India, includes three films featuring the three actors wherein each showcases a range of payment choices that PayZapp offers. The campaign came from the insight that some people live their whole lives without having choices, but now they do not have to, at least when it comes to payments.