Wavemaker India, the media agency of GroupM India, has bagged the integrated media mandate of healthy snacking brand – Happilo.
The account was won post following a multi-agency pitch and will be serviced by the agency’s office in Bengaluru.
Happilo is an omnichannel healthy snack brand that provides an array of food products to customers, including dried fruits, dates, seeds, nuts, berries, trail mixes, dry fruit bars, brittle, nut-based butter and spreads.
Post-pandemic, there has been a shift in consumer preferences and the segment of mindful eaters has increased significantly.
Vikas D Nahar, Founder and CEO of Happilo, said, “We are delighted to get on board with Wavemaker as our partner for leading our media mandate. We align on our vision to build Happilo as the go-to snacking brand. We look forward to exciting things that the agency brings to the table.”
Ajay Gupte, CEO - South Asia, Wavemaker, said, “We are honoured to be a part of Happilo's exciting growth journey. With our market-leading data and technology capabilities backed by our robust purchase journey insights, we are confident of positively contributing to their success.”
MK Machaiah (Mac), Chief Client Officer and Office Head - South, Wavemaker India, said, “We are delighted to partner with Happilo and establish them as one of the preferred healthy snacking brand in the Indian market. Happilo is a fun, young brand catering to an interesting set of consumers who look for tasty yet healthy snacking option. Engaging with new-age customers via innovative media campaigns, is going to be truly exciting.”