Story Digital has won the integrated mandate for Shark Tank-backed Revamp Moto - a two-wheeler EV brand.
The account was won following a multi-agency pitch and is being managed by the agency's Delhi ofﬁce.
As per the mandate, the agency will oversee the brand's full-funnel marketing, which includes web development, performance, and digital marketing.
As the strategic media partner, they will manage their branding and performance campaigns with the best of their talent and capabilities.
Rohan Chawla, Co-Founder of Story Digital, said, "We are very excited to take on this brand which is as young and wild as our team. As we expand our reach into new markets, we look forward to boosting their digital presence and providing effective digital media strategies through our expertise.”
Revamp Moto had recently launched a transformable EV - called the ‘RM Buddie 25’ - in the metaverse with Story Digital.
Pritesh Mahajan, Founder and CEO of Revamp Moto, said, “As entrepreneurs, it was a dream come true for all the co-founders at Revamp since we had always been keen followers of the show. Story Digital is young, creative and passionate about storytelling, so we feel they’ll be a great fit for Revamp Moto's brand. Their knack for marketing to the youth will help us reach new audiences by using marketing strategies that are both engaging and creative.”