Star Sports has launched its new promo featuring Indian cricketer Hardik Pandya as Team India are all set to play a series against Sri Lanka.
The three-match ODI series gets underway from January 10, 2023, 1.30 pm onwards.
The promo, created and conceptualised by the in-house team at Disney Star, is an extension of the fan-centric campaign recently launched by the broadcaster.
In this fan universe, the duo of Madhu and Bala assume different roles to try and get as close to Hardik with an endeavour to garner tickets for the upcoming ODI matches. In this film, they assume the role of grounds men curating the pitch to blunt Sri Lankan spin.
A Star Sports Spokesperson said, “2023 assumes greater importance from an Indian context due to the ICC Cricket World Cup at home later this year. We wish to reinvigorate ODI cricket using the bilateral series as tentpoles which can fuel and channelise the support for Team India, leading up to the ICC event. Every bilateral series will be used to grow the chorus of fans through a common narrative and strengthening our #BelieveInBlue proposition. The promo films exemplify the fan universe we are trying to establish through these films which act as voices for Indian fans at large.”
The road to the ICC Men’s ODI World Cup begins with the New Year as the Men in Blue begin their one-day season against Sri Lanka followed by the World No. 1 ODI team New Zealand and rivals Australia.
Fans across India can watch all the bilateral series live and exclusive on Star Sports and Disney+ Hotstar.
All the action from the India-Sri Lanka three-match ODI series can be experienced live and exclusive on the Star Sports Network and Disney+ Hotstar on January 10, 12 and 15, 2023, 2 pm onwards.