Shaadi.com aims to bring a twist to the conventional concept of match-making with the launch of its latest feature - Shaadi Live. To promote the same it has launched a new campaign featuring its founder Anupam Mittal.
Shaadi Live is a periodic event, happening every 10 days, that gives eligible singles an opportunity to meet up to 10 potential matches over video calls, for 5 minutes each, within just an hour. This new feature enables people to interact with those looking for a suitable partner, without the hassle of physically meeting and long waiting times.
Adhish Zaveri, AVP Marketing, People Interactive, said, “Shaadi Live is a revolutionary matchmaking feature that is a culmination of cutting-edge technology and our deep understanding of the business. Enabling multiple and meaningful conversations between matches, all in a matter of a few minutes is the key to helping our members find success in their search for a life partner. As we like to say, Shaadi Live isn’t a feature, but much rather the future of matchmaking.”
This latest feature will be popularised with a special campaign in which Founder and Shark, Mittal features as a superhero. The ad shows Mittal solving the predicament of suitors by introducing them to Shaadi Live. The ad film will be aired in two versions one for the Hindi speaking market and another for the South market.