Consumer technology brand, Poco has announced the onboarding of Indian cricketer Hardik Pandya as its brand ambassador.
As a brand that focuses on challenging the status quo and representing every individual who is looking to pursue perfection and greater alternatives to the mainstream, the brand sees the cricketer as a perfect fit for the role of its brand ambassador.
Pandya will be the face for the launch of Poco’s performance smartphone, the X-series.
Pandya is known for his all-around skills and how he has defied the odds to become one of the most consistent and successful performers in world cricket. His youth connect and mass appeal amongst the Gen Z audience will resonate the brand persona with its audience.
Himanshu Tandon, Country Head, Poco India, said, “Hardik Pandya is a name that connects with India in a heartbeat. His never-give-up attitude, zeal, and enthusiasm go perfectly well with our brand’s DNA and we are confident that his personality will resonate with our audience and fans. Aligned with our brand imagery, we are confident that he will play an instrumental role for our brand and we are extremely proud to have him on board as POCO’s ambassador.”
Pandya, who is managed by Rise Worldwide, said, “I am pleased to partner with a youth-centric smartphone brand like Poco. I admire their smart, sleek and absolute performance-led smartphones. Most importantly, I resonate with the brand’s motto of ‘Everything you need, Nothing you don’t’. I look forward to this partnership and connecting with the brand’s young community.”