Okaya Batteries has appointed Mullen Lintas as their creative partner to promote their wide range of ultra-low maintenance and long-lasting batteries.
By leveraging their vast product portfolio which also includes SMF battery, e-rickshaw battery and inverter battery, Mullen Lintas will aim to attract new consumer segments and build preference for the brand via multiple communication channels.
Arush Gupta, Director, Okaya Batteries, said, “We have some ambitious plans for the future and we were looking for a creative partner who could deliver impact and disruption. With Mullen Lintas' refreshing approach to strategy and creative, we look forward to creating significant market impact for Okaya with Mullen Lintas.”
Hari Krishnan, CEO, Mullen Lintas, said, “We are thrilled to have been given the opportunity to be the creative arm for Okaya Batteries. It’s a somewhat commoditised category with trade playing a huge role in influencing the purchase decision. Our intent would be to build consideration and preference for Okaya and change the purchase decision process with our ‘Challenger’ approach.”
The account will be managed by the Gurugram office of Mullen Lintas.