Motilal Oswal Mutual Funds has launched a new brand campaign – ‘Widest Range of Index Funds’.
The creative idea of the campaign aims to highlight the brand’s range of index based mutual funds by showcasing how the brand is able to cater to the demands of a wide collective of potential investors and their unique investment peculiarities and philosophies.
Navin Agarwal, MD and CEO, Motilal Oswal Asset Management Company, said, “It is incredible to see that the mutual fund industry has seen a significant increase in the number of new index based products in the past three years. The campaign aims to highlight our company’s contribution in the evolution of index funds industry in India with widest range of products. We are well poised to retain this prominent position with a continuous effort to devise innovative solutions that cater to the evolving preferences of our customers.”
Aditya Singh, Vice-President, Head - Marketing at Motilal Oswal Asset Management Company, said, “At a time where mutual fund investors are spoilt for choice by the many offerings at bay, our brand film intends to voice the fact that Motilal Oswal Mutual Fund is definitely at the forefront of the progress our industry has witnessed over the recent past. We are equipped with a distinguished team of experts to fuel our tenacious pursuit of offering innovative solutions to index fund investors, and help them continually broaden their investing horizons. In the spirit of new beginnings and convictions, the campaign aims to highlight that our index fund offerings are sufficient in providing the support customers need to meet their investment objectives.”
Nitin Mali, Founder and Director – De works communications, said, “To represent the wide range of funds the brand had to offer, we envisioned a campaign that would also help portray the many investor profiles the brand is able to address. The film opens with investors who are new in the market and in search of some direction and/or advice on getting started, as it then progresses to showcase those that are relatively experienced and confident in what they are looking for out of their investments. Capturing many profiles of investors and their respective backgrounds has resulted in a film that is playfully vibrant, rife with quick transitions, and whole-heartedly captivating from start to finish. The film rightfully delivers the spirit of the Motilal Oswal brand in a refreshing yet familiar outfit.”
Motilal Oswal team:
Rajkumar Dhiman: Executive Group Vice-President, Head of Digital Business and Marketing
Aditya Singh: Vice-President, Head - Marketing
Sansmith Zacharia: Manager, Marketing
Agency: Deworks Communications
Nitin Mali: Founder & Director
Rupali Pithwa: Lead – Strategic Partnerships