Multi-lingual microblogging platform, Koo has launched a new emotive feature to strengthen exposure to its advertisers.
With this feature, the like button will convert to a floating brand icon of the brand on clicking for a period of 24 hours. In this way, the brands get to be a part of the user’s emotive journey while they are scrolling through their Koo feed.
This feature will be available for brands to engage with Koo users to celebrate festivals, events of national importance, product launches, important brand announcements, and special offers by brands.
Advertisers can also use Koo features like MLK and post creatives in multiple languages and expand their reach to a larger user base. The other features available for advertisers are banner/video promotions, app takeover, sponsored polls and boosted profiles that allows brands to drive awareness, consideration and conversion for their ad campaigns.
Aprameya Radhakrishna, CEO and Co-founder, Koo App, said, “We are thrilled to include this new feature, and are proud to be the only social media app in the world to offer such an engaging and innovative user experience that will greatly benefit brands. Koo app has always been ahead in terms of offering cutting edge technology features. This feature will help brands build huge engagement with Koo users, and garner brand visibility.”