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KFC India’s OOH campaign encourages chicken lovers to celebrate the little joys in life

The campaign has been rolled out in Mumbai with billboards spread across prime locations in the city

KFC India has rolled out a new campaign in Mumbai which aims to encourage chicken lovers to celebrate the little joys in life with a bucket of crispy chicken.

The billboards spread across prime locations in the city showcase everyday celebratory occasions like "Jam in Juhu but fav actor also stuck next to you”, “jab kaali peeli fatak se mili” or “traffic ne kia late but dikha sunset great” that any Mumbaikar will relate to.

This OOH and digital campaign stems from the thought that since everyone in the city of dreams is overcoming challenges every day, why not stop and celebrate those little victories with KFC.

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