Interactive Avenues, a Reprise network company and the digital arm of Mediabrands India, has bagged the digital creative mandate for Hindustan Unilever’s dishwash brand – Vim.
The agency won this mandate through a pitch process and will handle the account through its Mumbai office.
Interactive Avenues’ mandate includes amplifying the brand’s social media presence, managing their e-commerce content, and delivering creatives and digital video commercials.
Amardeep Singh, CEO, Interactive Avenues, added, “As a market category, dishwash typically has a low-involvement footprint online. We will leverage best-in-class strategies to shape impactful conversations for the brand and take their digital story to the next level