FNP (Ferns N Petals) has announced the appointment of Shashwat Goswami to the newly created role of Chief Marketing Officer.
In his role will be responsible for leading the company’s marketing approach and creative collaborations to implement FNP’s strategic vision. He will build on the company’s position in the market to accelerate growth, innovation, and value for stakeholders and customers.
The company said, “As part of the marketing function, Goswami will oversee brand building, consumer acquisition via organic and paid channels, retention marketing, social media marketing and public relations.”
The appointment comes amid the growth of the gifting company following its ongoing evolution in terms of brand ethos and recent rebranding exercise.
Goswami brings almost two decades of experience. Before this, he served as the Marketing Head at Gaana where he was leading growth, retention and brand marketing for the music streaming app.
Prior to Gaana, he was the Marketing Head (Private Label) at Grofers where he was spearheading a portfolio of the online grocery major’s own brands.
Previously a Senior Executive with a decade-long experience at Pepsico he was responsible for conceptualising and executing creative storytelling and building marketing offence for the cola brand’s Pepsi Thi Pi Gaya campaign.
Pawan Gadia, Global CEO and Director, FNP, said, “For the past 30 years FNP has brought a lot of joy to people’s lives through its products and services. As we ready ourselves for the next phase of growth, innovation, marketing experience and sustainability will play a crucial role. We intend to bring our consumers closer to the brand by positioning FNP through an innovative lens and by capturing unique storytelling opportunities and personalised retail experiences. Shashwat with his compelling track record, his depth and breadth of marketing experience is the right fit and we are thrilled to welcome him to the team”
“I am thrilled to be joining FNP at such an exciting time of the business where we are taking our success in India towards a global footprint. I am looking forward to contributing towards FNP’s growth ambition of becoming one of the world’s most innovative and fast-growing gifting brands,” said Shashwat.