Confirmtkt, the ixigo group train ticket discovery and booking app, has roped in actor Rana Daggubatti as the new face for its #TrainTicketTiger campaign.
The campaign has been designed to promote Confirmtkt and the wide range of features the app offers to make train travel seamless for its users.
The TVCs feature Daggubatti in a new avatar as he promotes Confirmtkt as ‘Train Ticket Tiger’, a one-stop-shop train app that solves common pain points of train travellers in India with innovative services.
One of the videos features travellers struggling to find direct train tickets for their desired destination due to trains being fully booked in advance. Daggubatti, through a grand entry then, introduces the Confirmtkt app that offers ‘Alternate Options’, a feature that allows the user to break their journey and change their boarding/dropping point in order to reach their desired destination. The train app is also fast and easy to use - features which have been highlighted in the second TVC.
The brand decided to team up with Daggubatti as the actor enjoys pan-India appeal and is a popular face in the southern region. Also, his dynamic and versatile personality engages people from all age groups including millennials and Gen Z.
Daggubati said, “I am excited to team up with Confirmtkt for this campaign. Confirmtkt has grown to become one of the leading train booking apps in India, being used by millions of travellers across the nation! I really resonate with the company’s humble beginnings and phenomenal growth journey. Confirmtkt app offers train travellers lots of convenience and flexibility, with a wide array of unique features making train travel a hassle-free experience for its users.”
Dinesh Kumar Kotha, Co-founder and CEO and Sripad Vaidya, Co-founder and COO, Confirmtkt, said, “We are delighted to announce our association with the dynamic superstar Rana Daggubatti for our brand campaign. Our aim with this campaign is to generate mass awareness around the unique features we offer to train travellers to make their journey as seamless as possible. Train seat waitlist is at an all-time high for popular routes given the holiday season and the upcoming festive season of Makar Sakranti. Our ‘Alternate Options’ feature is a perfect solution for travellers to increase their chances of getting confirmed train tickets even in peak demand. Currently close to 20 million travellers are using our services on a monthly basis and we are confident that Rana’s pan-India fan following will help us build our brand presence across the country.”