Black White Orange, the brand licensing and consulting agency, has been chosen as Netflix’s exclusive licensing and merchandising agent in India and South Asia.
Under the agreement, Black White Orange will manage brand consulting and licensing for Netflix’s show portfolio, including international titles like Squid Game, Stranger Things, Bridgerton, and Indian Originals like Archies, among others.
Black White Orange will establish and develop Netflix’s consumer products business in India, as well as in Sri Lanka, Pakistan, Bangladesh and Nepal.
“Netflix is an iconic brand in India and at BWO, we could not be more excited with the idea of launching consumer products for this legendary brand. Being superfans ourselves, we are thrilled to give fans a new way to own a piece of their favorite stories! Our strategy is to give consumers a never-before-seen merchandise experience that breaks away from the traditional mass market strategy. We’re thrilled to be working with the brilliant team at Netflix and cannot wait to get our partnership going,” said Mitali Desai, COO and Co-Founder, Black White Orange.