Bisleri, the packaged drinking water company, has announced its hydration partnership with five-time Indian Premier League (IPL) champions Mumbai Indians.
The three-year partnership will see Bisleri as the Official Hydration Partner, championing the hydration story to promote a healthy and fit lifestyle to its consumer base and drive youth connect. The association is set to begin with the 2023 cricketing season.
Jayanti Chauhan, Vice-Chairperson, Bisleri International, said, "As a progressive brand, Bisleri has always advocated the importance of staying hydrated. Through this association, we would like to celebrate the spirit of sportsmanship, performance, and the strong connect hydration has with being healthy and fit. We are pleased to partner with one of the country's favourite teams, Mumbai Indians, on this journey and script a powerful success story."
A Mumbai Indians spokesperson said, “We are happy to have Bisleri on board as we go into the new season. This partnership is a testament to the shared commitment to excellence and will work together to build a strong affinity with our much-loved MI Paltan across the world.”
Wavemaker India established a partnership for Bisleri with the franchises.
Shekhar Banerjee, Chief Client Officer abd Office Head, West, Wavemaker India, said, "This marks the beginning of a collaboration of a brand with 50 years of legacy and the most followed league in India. With Bisleri being the hydration partner to these top teams, we believe it is an excellent platform to connect with the fans.
As part of its efforts to foster the messaging around hydration, Bisleri has also partnered with last year's tournament winning team, Gujarat Titans and a series of marathons in the country.