Upcoming national Hindi news channel Bharat Express has appointed Nishant Mishra as its Marketing Head.
In his new role, he will be closely working with the management for the launch of the channel and create successful brand strategy, curate content-led events and IPs, strategic alliances and customised brand solutions for the channel.
Prior to joining Bharat Express, Mishra played a crucial role in the successful launch of Bharat24 and channel’s other marketing initiatives in his national role. In his career spanning over 15 years, Nishant has worked with leading media brands like TV Today, TV18, Zee and iTV Network.
Mishra said, “Launch is the most exciting and thrilling phase of a media brand. I am privileged to have this opportunity and look forward to working with the incredible and seasoned team of professionals already at Bharat Express.”
Upendrra Rai, CMD and Editor-in-Chief, Bharat Express, said, “As the channel is gearing up for its official launch on February 1, 2023, we have made a slew of senior-level appointments in critical roles. Nishant’s appointment will add more heft to our remarkable team at the channel and I am confident that Bharat Express will benefit from Nishant’s rich experience.”
Varun Kohli, CEO, Bharat Express, said, “Having worked with Nishant before, I have witnessed Nishant’s growth as a marketing professional. I have always admired his solution-based and result-oriented approach which will further bolster our growth plans for Bharat Express.”