Myntra has signed actor Anushka Sharma as the brand ambassador for its ‘Beauty’ category and rolled out an ad film featuring her to promote its proposition in the beauty and personal care space.
Sharma’s personality builds relatability with customers in the film while highlighting Myntra’s wide beauty portfolio comprising the leading brands and products in the space catering to every individual's unique beauty needs.
An inspiration to women across the country for the many hats she dons, Sharma's personality, relatability with the audience, and her existing association with Myntra in the fashion space, make her the natural choice to represent the platform’s growing beauty offerings.
The campaign's core idea ‘Find Your Own Beauty’ enables customers to arrive at their desired products, giving them the option to select from a range of 70,000 beauty and personal care styles from over 1,400 international, domestic and D2C brands on Myntra like, M.A.C, Estee Lauder, Anomaly, Bobbi Brown, and Forest Essentials, among others.
Sunder Balasubramanian, CMO, Myntra, said, “Beauty is a natural extension to fashion. As one of the leading fashion destinations of the country, now Myntra’s fast-growing beauty and personal care offerings bring together an extensive collection of international, domestic and D2C brands that cater to the needs and demands of every shopper. In addition, our services like the delivery speed proposition (M-Express) ensure that our customers have a superlative shopping experience. The new ad film with Anushka Sharma enhances Myntra’s position as India’s new beauty destination, while putting forth our wide set of offerings in an engaging manner. The film will create a strong recall about the wide range of beauty options available, to serve every customer’s unique needs.”
Sharma said, “Being an avid beauty enthusiast myself, representing Myntra Beauty was a no-brainer, as it’s a platform that offers products for everyone, regardless of the stage of a shopper’s beauty journey. I believe the ad-film will resonate well with consumers as it captures and delivers the message upfront in a very relatable manner. We had great fun shooting for the film and am eagerly waiting for the audience to watch it as well.”
The ad film comes to life with Sharma in the midst of a busy shoot and seeking to up her beauty quotient before the next shot, only to be suggested by her assistant to try Myntra Beauty for the sheer number of options she wishes to explore. Sharma is overwhelmed by the endless options on make-up, haircare and skincare alongside international and exclusive brand options that she sees on the Myntra app.
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