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Aisle launches new dating app for desi GenZ’s – ‘Jalebi’

With the tagline 'Seriously good dating', Jalebi aims to be the antidote to the shallow and often inconsequential arc of game-like casual dating

Aisle, the high-intent dating app, has announced the launch of Jalebi - the latest addition to its suite of dating apps.

Exclusively built for the single, progressive and predominantly Gen Z market, Jalebi makes way for a long overdue glow-up in the Indian dating scene.

As per the company, Jalebi is an authentic voice created to inspire and help members meet the right people in a safe environment.  

With this, Aisle hopes to disrupt casual dating by making dating amongst the urban progressive youth more intelligent.

Aisle's new venture captures the attention of singles who are tired of frivolous, casual dating and are looking at dating with a little more depth. It caters to the urban Indian youth’s need for intelligent dating and meaningful companionship in a sea of dating apps that do the opposite.  

With the tagline 'Seriously good dating', Jalebi aims to be the antidote to the shallow and often inconsequential arc of game-like casual dating.  

Inspired by the neo-pop art movement, Jalebi showcases desi-modern visuals into the app's framework. Other than a safe and friendly community of singles, Jalebi's features include selfie-verified profiles to create a more credible community, a mosaic profile design that makes more information about a member available at a glance, and audio prompt options that allow members to level up on their dating game to establish a higher level of trust. 

Able Joseph, Founder and CEO of Aisle, said, "Aisle has never really ventured into the 18-24 age group - a generation that is way more open and aware of what's happening around the world. It was time to think differently for our growing audience - and create an experience that matched this segment's dating goals. Jalebi is a new take on relationships and dating for the younger generation. The aim is to provide members with a trustworthy space to connect and have their voice heard." 

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