Zee Biskope is bringing forth a dance initiative that is not just limited to trained dancers but celebrates how people express themselves while dancing their heart out in freestyle. It will launch the third season of dance contest ‘Kamariya Kare Hip Hop… Lakhon Me Ek Andaaz’ on Dance Day – September 17.
Zee Biskope is inviting all its dance-loving viewers, irrespective of their age, gender, location or professional dance training to join the dancing fiesta. Whether one dances like a superstar on-stage or are known for their thumkas, if they have a unique dancing style that takes everyone out for a joyride, then they are the ones Zee Biskope is looking for this year in ‘Kamariya Kare Hip Hop’.
The channel has on-boarded Bhojiwood’s new age dancing superstar Pradeep Pandey Chintu as the face of the campaign. He will be seen promoting the campaign through all its phases, the shoot for which has already started last week.
To participate, a viewer needs to follow 3 simple steps:
1) Give a missed call on 8563856307 to get an SMS with the link to download the title track of Kamariya Kare Hip Hop.
2) Download the song and perform on it in their own unique style.
3) Share the performance video with us on Whatsapp in the same number: 8563856307.
The three most expressive videos (sabse khaas andaaz) will get a chance to come to Mumbai and attend a Dance workshop with Pradeep Pandey Chintu. 15 others showcasing a brilliant dancing style will also be featured on Zee Biskope.
The winners will be announced in a special half-an-hour show curated around the contest that will be hosted by Chintu Pandey and telecasted on October 5 at 6 pm on the occasion of Dussehra.
Samrat Ghosh, Chief Cluster Officer, East, ZEEL, said, “The objective of launching such category-first initiatives is to reinforce our commitment of building Zee Biskope as a movie plus brand for our viewers where they experience entertainment even beyond the magic of movies. While this campaign serves as a platform for the aspirational audience, it also gives the brand an opportunity to scout for regional talents who can enrich and grow the industry further. Unique conceptualisation backed by sharp consumer insights has been the key mantra behind the success of this award-winning campaign in the last two seasons. I’m sure that our zeal to live up to the viewer promise will further the success quotient in this third season.”
Amarpreet Singh Saini, Chief Channel Officer, Bhojpuri Cluster, said, “The uniqueness about this year’s Kamariya Kare Hip Hop is in widening the horizon of participation through inclusion of unique freestyle dancing. The idea is to acknowledge dance as an artform that brings people together with creativity and music without any inhibitions. It’s a mission to recognise those real-life characters who are immensely popular within their community or locality for their own unique freestyle dancing skills. Given this season’s wider appeal, it’s bound to be the right opportunity to garner viewership as well as a customised platform for clients to connect with their target audience.”
After a great response for the past two seasons from the cross-section of Bhojpuri entertainment lovers, the third season of Kamariya Kare Hip Hop is all set to take the energy to a level that will reverberate the enthusiasm of our ardent viewers.
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