Xiaomi India kick-started its annual consumer-centric festive campaign - ‘Diwali with Mi - Tech Ka Shubh Muhurat’ in a fun, and quirky way.
As a build-up to the campaign, Xiaomi India is encouraging consumers - 'Don’t buy tech, yet!' and wait for ‘Tech Ka Shubh Muhurat’ through a series of videos, ATL, and BTL activations. Embracing the vision of “Make friends with users and be the coolest company in the users' hearts”, the campaign has been strategised to advise the consumers as friends and encourage them to pause and think about why India’s most loved technology brand is asking them to not buy tech yet.
Xiaomi India aims to help them get the best of tech products during this festive period. Along with helping consumers make informed decisions, with this bold yet unique communication, the brand aims to strengthen its relationship with them.
The 'Don’t Buy Tech Yet' phase will culminate in the seventh edition of the 'Diwali with Mi - Tech Ka Shubh Muhurat' festive season campaign that enjoys immense love from consumers and fans across the country.
Conceptualised to bring forth the happiness and much-awaited celebrations of the country’s most auspicious festival, this year's campaign theme ‘Tech Ka Shubh Muhurat’ resonates with the good fortune Diwali brings. It highlights Xiaomi India’s reciprocation of the trust fans have placed in the brand. The festive sales will bring forth multiple offers, deals, and discounts for customers as part of the campaign. The offers will be hosted across channels - online partners, Mi.com, and retail stores across the country.
Anuj Sharma, Chief Marketing Officer, Xiaomi India, said, “This Diwali season we want to help our consumers in making an informed decision about their tech purchases. It is the biggest shopping season for consumers, especially for the ones looking to purchase gifts for family, friends, or for their consumption. Therefore, with 'Don't buy tech yet!' we want to be transparent and honest with our consumers. We want them to see the entire landscape and not rush into making the wrong decisions, even if it takes a bold move like advising them to not invest in tech just yet. Through the 'Diwali with Mi - Tech Ka Shubh Muhurat' campaign, we will be extending incredible offers to our fans and users to buy their favourite gadgets - smartphones, smart TVs, speakers, audio peripherals, tablets, or any other smart home products."
As ‘Diwali with Mi - Tech Ka Shubh Muhurat’ inches closer, users will also be able to connect via social media and engage with the message in unique ways. Along with it, quirky digital films featuring their employees, and print advertisements across various publications will take this message ahead. Taking this campaign a notch higher will be Xiaomi employees through their self-created campaign-centric videos and posts. Xiaomi India has always believed in giving a platform to in-house talent and our true brand ambassadors to connect with consumers and fans.
The campaign will be amplified across digital, online, social, and print platforms.