Uncle Delivery has launched its new ‘Har Delivery Ka Companion’ campaign which aims to address the need for an all-in-one logistics app in order to cater to all the delivery needs of individuals, and small businesses.
Uncle Delivery is all set to launch its extensive marketing campaign now ahead of the festive season. The objective of this extensive campaign is brand awareness and reinforcement of Uncle Delivery as the perfect partner offering fast and affordable delivery services.
The campaign emphasises on Uncle Delivery’s cost-effectiveness, large fleet of vehicle options including bikes and widest range of 4-wheelers, and faster delivery, anytime, anywhere.
“We conceptualised our Uncle Delivery’s mascot in its new 3D avatar to communicate about our integrated delivery solutions for small businesses and individuals. Har Delivery Ka Companion as the campaign theme truly encompasses our business motto which is to become the indispensable delivery partner for various stakeholders by building and maximising competitive advantages for them,” said Founder and Executive Director Sourabh Chatterjee.
Chatterjee added, “Our marketing budget for the next 3 months is about 40% of our projected revenue. The campaign is targeted to an age-group of 20 to 65 years, small business owners and enterprises and to anyone and everyone with a delivery need. It is also planned to be promoted widely on the outdoor and radio front and across the digital and social platforms. We are using this opportunity to celebrate and appreciate the works of our driver partners - our delivery heroes for their continued efforts and contribution. We are indeed grateful to our 86,000+ drivers for continuously delivering not just countless consignments on time but also convenience, care and commitment to our growing number of 24,000+ users. Our message is clear and concise - Need something picked up and dropped? Uncle Delivery hai na, your Har Delivery Ka Companion!”
#HarDeliveryKaCompanion was the unanimous choice for the brand campaign as it sends across the exact message of what Uncle Delivery stands for very impactfully: an always available friend when you need something delivered.
The campaign would cater to three major Indian festivals i.e. Ganesh Chaturthi (Mumbai), Navratri (Delhi and Bengaluru) and Diwali (all India).
Over a series of digital and outdoor assets, Uncle Delivery’s campaign highlights the different scenarios in which users can use their app, be it from a small personal item to a bigger business consignment.
The platform promises seamless delivery experience for all the consumer types and different orders ranging from an important document to be delivered at your office to business packages to be shifted from your warehouse to the retailers.